What is Good CPC in AdSense | Factors Affecting CPC

CPC stands for Cost-per-Click. As its abbreviation makes clear that CPC is the amount of money which publisher gets on behalf of click on advertisement of advertiser.

What is Good CPC?

Usually publishers get around 0.15 to 0.9 USD on each click. The minimum CPC which I yet noticed is 0.01. Yes, 0.01 is too low and definitely useless. The highest CPC which I ever get is 2 USD. Getting 2$ per hit is an awesome deal for many of folks but the fact is that it is still quite low. Because, the maximum CPC has no limits. It can be varies in between 0.01 to 20 USD, normally. There are number of factors on which CPC depends.

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Factors Affecting CPC

As I stated above there is a big list of possible factors of change in value of cost per click. But I will go to share only few of them which are most affective in order to provide you the appropriate and useful information without wasting your precious time.

1: Niche

Niche is likely blog category. The more specific detailed blog niche will get most targeted ads of most relevant advertisers. For your assistance Insurance, technology, make money online, cars and health niches are counted as high paying.

2: Traffic: 

After niche the 2^nd thing which advertisers usually prefer to do bidding on publisher content is amount of traffic. The more big traffic will helps to get big bids. That’s why to do signup in some big ad networks likely BSA (Buy Sell Ads), etc. will require a specific amount of daily visitors.

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3: CTR

Increase and decrease in CTR is also the reason in CPC fluctuation.

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4: Ad Size and Format

AdSense Ads are available in three common formats Text, Image and, Text/Image. And in so many sizes from small to extra-large are present. The smaller will generate less revenue in comparison to larger one and text and Image types also leave effect on cost per click.

5: Country

Mostly advertisement is targeted for specific regions. Such advertisers suppose outsider clicks on ads as useless and that’s the core reason behind the variation in CPC of same AdSense ads.

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There are lot more things likely ad positions, particular season, competitive keywords, unique content, and others. Which I will try to share with you folks later. Ok Now! Will see you later... Wait, kindly do spend a minute more and let us know what’s rolling in your mind. Thank you.